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Marketing & Analytics Consulting

Your marketing should bring clarity, not chaos.

I help women-led service businesses see what's actually working, fix what's quietly leaking, and build systems that hold. No overwhelm required.

Specimen

Clarity Report

Assessment — excerpt

Marketing channels Needs work
Systems & tools Leaking
Content & messaging Strong
Data & tracking Leaking
Priority actions Seven
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The Problem

You're doing the work. So why does it still feel like guessing?

Tick the ones that sound like you. Nothing is saved or sent anywhere — this is just for you.

None of this means you're doing it wrong. It means you're working without a clear picture — and no amount of effort fixes a visibility problem.

The Approach

Everything I do rests on three convictions.

Tap each one. This is the thinking behind every audit, every recommendation, every project.

i. Clarity before decisions

No more guessing. We look at the data, name what's actually true, and then we decide. Most marketing problems aren't effort problems — they're visibility problems. You can't fix what you can't see.

ii. Systems before tools

The right tool won't save a broken process. Foundations first, always. Tools serve systems — not the other way around. When the structure is sound, almost any tool will do the job.

iii. Capacity before growth

More leads mean nothing if your business can't hold them. You set the scaling goals — my job is to show you how to build the capacity to sustain them. Your operations, your systems, your energy. Because scale that outruns its foundation doesn't last.

Start Here

The Clarity Audit.

One focused diagnostic. Five to seven days. You'll know exactly what's working, what's leaking, and what to fix first.

A real conversation. 60–90 minutes on your business, your goals, and how things actually run day to day.

A thorough review. Your channels, your content, your tools, your workflows — all of it, looked at honestly.

The Clarity Report. Written findings and a prioritized action plan. What to fix first, second, third — and why.

A walkthrough call. 30 minutes to go through the report together and answer everything.

Timeline5–7 business days
FormatVirtual
First stepFree 15-min call
Investment — based on complexity
$297 1–2 marketing channels, straightforward setup
$397 3–4 channels, or a team & freelancers involved
$497 5+ channels, multiple tools, complex systems

We settle the tier together on a free 15-minute call — before you pay a thing.

Book your free call
Client Stories

Two clients. Two very different kinds of clarity.

One transformation you can count. One you can feel. Both started the same way — with an honest look at what was really going on.

Beauty & Spa

She asked for ads. She got a business that runs better.

A beauty and spa brand came to me for website fixes and Meta ads. Simple enough, right?

Her site was built for looks, not sales. We rebuilt it — smart product filtering, worldwide shipping, live chat, a connected shop.

The ads worked. Sales came in. Most marketers would stop there.

But her DMs were overflowing — and she was answering every single one herself, on top of running the whole business.

So I went further. Audited her entire operation, cut what wasn't earning its keep, and gave her team one place to manage every enquiry — without handing over her passwords.

The turning point wasn't in the brief. I noticed the pattern in her DMs — prospective customers asking questions before they'd buy or book — and set up a call she didn't ask for. That's when I learned she had virtual staff, but hesitated to give anyone access to her social accounts.

The answer was a centralized backend where all enquiries from every platform land in one place. Her team manages conversations without ever touching her logins. She focuses on fulfilment and her craft. And the same system now gives her a foundation for email marketing and retention — which means less reliance on constant ad spend to bring in new customers.

0%

Increase in sales

within a single quarter

She asked for ads. I delivered a business that runs better.

Faith-Based Coaching

Building the engine, not just the content.

GS is a certified coach with real credentials and a real audience. But her certification curriculum didn't sound like her — or like the women she serves.

The coaching wasn't the problem. The language was.

We translated her curriculum into a signature framework in her own voice. Same engine underneath — completely different destination.

Then we built the system around it: one anchoring brand message, a repeatable structure for every post, and a content bank and calendar she can actually run.

Now we work together on an ongoing basis — creative calls, async support, a content operation that fits her life.

Her audience wasn't looking for another system to keep up with. They were looking for permission — and a way back to something they already believed in. Every strategic decision traced back to one clear message, stated plainly, in the register her audience needed to hear it.

Strategy without infrastructure doesn't survive contact with a real posting calendar. So the framework became a full content operation: a strategic content bank, rotating post types so the feed never drifts off-message, and a shared hub with the plan, the calendar, and a running idea bank. Her existing format instincts stayed exactly as they were — the system was built to support what already worked, not replace it.

How the engagement ran

i.Discovery

Deep listening first — her audience's exact words, fears, and what they were really asking for.

ii.Framework

Her curriculum, translated into a methodology that's unmistakably hers.

iii.Infrastructure

Content bank, calendar, and hub — so the strategy survives real life.

iv.Operations

An ongoing partnership: creative calls, async support, steady rhythm.

The transformation wasn't a number. It was a brand that finally says what she means.

The Person Behind It
Folasade Opakunle, Digiporte Consulting

Meet Folasade.

My path here wasn't linear. Biochemist. Science teacher. Then a mother, rethinking what career success looks like when your life doesn't fit the traditional mold.

That's what led me to digital marketing — six years of it now — and eventually to business analytics, which gave me something most marketers don't have: the ability to read a business as a whole system, not a pile of campaigns.

A scientist's eye for evidence. A teacher's instinct for making the complex plain. And a mother's understanding that your business has to work inside your real life — not the other way around.

Experience 6+years in digital marketing, strategy, and analytics
Before that 4years teaching science — where explaining hard things clearly became a habit
Education M.Sc. Biochemistry  ·  Graduate Certificate in Business Analytics (Canada)
Analytics SQL  ·  Python  ·  Power BI  ·  Looker Studio
Marketing GA4  ·  HubSpot  ·  Meta Ads  ·  Google Ads
Based in Ontario, Canada  ·  working with clients worldwide
After the Audit

Most clients leave with a plan. Some want help executing it.

Done-For-You Projects

I build what the audit says you're missing. Dashboards, content systems, workflow cleanups, hiring frameworks — scoped to your exact needs, never off a menu.

From $500Per project

The Clarity Retainer

Ongoing strategy in your corner. Monthly calls, async support between them, and honest performance reviews from someone who knows your business.

$750–$1,500Per month

No pressure either way. The report is yours to run with — these are simply here if you want company.

Your Trust, Protected

Your data stays yours.

Working with me means opening up your business. I don't take that lightly. Every engagement includes:

An NDA before any access — signed by both of us, before I see a thing.

A clear access list — exactly what I'll need and why, no surprises.

Minimum access, always — viewer permissions wherever possible.

Written confirmation of deletion — when we're done, everything's removed, in writing.

Ready for clarity?

A free 15-minute call. No pressure, no pitch — just a conversation about where your business is and whether I can help.

Book your free call