Built from real life, not theory.

My Story

The path that led here

I started my career in science — a master's degree in biochemistry, followed by four years as a science teacher. I loved the work, but when I became a mother, I needed something that gave me flexibility without asking me to shrink my ambitions.

That's what led me to digital marketing. I dove in — learning strategy, analytics, content, and systems from the ground up. Throughout my 6+ years marketing career, one pattern kept appearing. Many growing businesses are doing well on the surface — revenue is increasing, demand is strong, and opportunities are expanding. But internally, founders and executives are often stretched thin by the very growth they worked hard to create. Without the right systems and clear insight into what’s actually driving results, growth can start to feel heavier instead of lighter.

That's when I decided to complete a Business Analytics Graduate Program in Canada, which gave me the technical depth to pair data with strategy in a way that most marketers simply don't.

Today, I work with women-led service businesses as a marketing and analytics consultant. I help founders and small teams see their business clearly — what's working, what's not, and what to do next. No fluff, no jargon, no overwhelming dashboards. Just clarity and a path forward.

I bring a scientist's eye for evidence, a teacher's instinct for simplifying the complex, and a mother's understanding that your business has to work within your real life — not the other way around.